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UX Strategy

A well-defined user experience strategy helps organizations create products and services that not only meet user expectations but also drive customer loyalty, brand advocacy, and business success. 


Here are the key components that I can use to help with your organization's UX Strategy:

  • User Research: Conduct in-depth research to understand your target audience's behaviors, goals, pain points, and preferences. This can involve user interviews, surveys, usability testing, and competitor analysis.

  • User Personas: Create detailed user personas based on research findings. Personas represent archetypal users and help in humanizing and understanding the diverse user base.

  • User Journey Mapping: Map out the entire user journey, from initial awareness through to post-interaction stages. This helps identify touchpoints where users interact with your product or service.

  • Define Objectives and Key Performance Indicators (KPIs): Set clear goals for your UX efforts, such as improving conversion rates, reducing bounce rates, or increasing user satisfaction. Establish KPIs to measure success.

  • Information Architecture: Organize and structure content and information in a way that is intuitive and user-friendly. Develop sitemaps and navigation systems that make it easy for users to find what they're looking for.

  • Prototyping and Iteration: Create prototypes and conduct iterative design and development cycles to refine the user experience based on feedback and testing results.

For a look at my UX work for eHealth Ontario, download the PDF case study


Social Media

Specializing in creating and maintaining brand identities on social platforms, I will guide your business to leverage it’s strengths and set S.M.A.R.T. goals that align with your strategic objectives.


From content creation to ad campaign management, calendar planning to insightful analysis, I can help you discover your thought leadership opportunities on LinkedIn, create eye catching Instagram stories, and grow your Facebook audience with targeted audience expertise.

At the College of Nurses of Ontario, I led the social media launch in a high profile, sensitive health care regulation industry resulting in audience growth of over 15, 000 new followers. I created audience personas, determined criteria for social listening, and monitored stakeholder engagement. I also managed Facebook and LinkedIn ad campaigns, and designed LI company showcase pages with a focus on brand identity.

For a detailed report on the strategies used please download the pdf below.

Digital Accessibility

As a champion for inclusivity, I am driven to continuously advocate for accessibility best practices and contribute to the creation of a more inclusive digital landscape.

Dealing with digital accessibility issues can require a significant amount of time and financial investment. Involving an accessibility expert from the outset can help you effectively navigate these challenges, both prior to and following your website's launch. Web accessibility requirements can be confusing and the legislation obscure. Ensuring your digital properties remain inclusive and accessible requires continued governance, training and expertise. For more information on tools and strategies visit my dedicated Accessibility page or contact me

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